Geek+ and Boreal upgrade supply chain at SP Digital with automated mobile robotics

Upload time:2021-12-08 Source:

SAN DIEGO, California, December 8th, 2021 – Geek+, a global AMR leader, is excited to announce its continued expansion in South America with the successful deployment of autonomous mobile robots (AMRs) at SP Digital, a leading e-commerce company for computer hardware and gaming products in Chile. The project will provide SP Digital with the capacity to support its rapid business growth during peak season.

Geek+ Boreal SP Digital

The solution was implemented in collaboration with Boreal, a key provider of mobile solutions in Latin America and a strategic partner of Geek+’s AMR solutions.

“We are excited to see Boreal leverage our picking solution to support a leading e-commerce company like SP Digital with the efficiency and accuracy needed to expand its business,” said Randy Randolph, Senior Director Channel Relationships, of Geek+ America. “By integrating our AI-driven AMRs, SP Digtial can optimize its warehouse operations, respond to rapid changes in order volume, and continue to provide accurate deliveries during peak season.”

In light of a surge in online shopping trigged by the COVID-19 pandemic, SP Digital has faced unprecedented challenges and massive spikes in demand. In order to improve operator picking efficiency and warehouse throughput, the company digitalized its supply chain with Geek+’s picking solutions. By integrating smart AI technologies and advanced picking robotics, SP Digital is now able to optimize warehouse operations, achieve maximum picking efficiency, and meet increased consumer demands.

Diego Santander, CEO of SP Digital, said, “For us, implementing the Geek+ robotics systems in our value chain is an important step on the path towards enriching and strengthening the services we offer our clients. In a crazy, dynamic, and changing world, the only accurate compass is people. Listening to your customers it is always a successful and enriching exercise. We are very satisfied with the work done together with Boreal and Geek+ robotics. We look forward to continuing to collaborate and expand the range of solutions.”

Roberto Fuhr, CEO of Boreal Technologies, also commented that “SP Digital is a great example of the successful implementation of autonomous mobile robots by Boreal with remote support from Geek+. We are very happy to have collaborated with our collective teams that provided the comprehensive automation capabilities, and we appreciate the opportunity they gave us to automate current and future operations."

With pandemic-induced changes in consumer shopping, Geek+ will continue to work closely with SP Digital to enable fast and agile order fulfillment and will collaborate with Boreal to support e-commerce retailers overcome warehouse challenges across South America.

About Geek+

Geek+ is a global technology company leading the intelligent logistics revolution. We apply advanced robotics and AI technologies to realize flexible, reliable, and highly efficient solutions for warehouses and supply chain management. Geek+ counts 300 global customers and has deployed more than 20,000 robots worldwide. Founded in 2015, Geek+ has over 1500 employees and is headquartered in Beijing, with offices in Germany, the UK, the US, Japan, Hong Kong, and Singapore. 

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About Boreal Technologies 

Boreal Technologies is a provider of mobile solutions and automation in companies in Latin America with direct offices in Santiago de Chile, Lima (Peru), and Buenos Aires, Argentina. Boreal has solutions that empower mobile workers by increasing their efficiency and productivity, the essential elements for growth, profitability, and competitiveness of a company. It is one of the largest regional providers of global solutions for Industrial Mobile Computing, Robotics Systems, Augmented Reality, Secure Wireless Networks, Robust Software, Professional Services, and Exceptional Support Programs. At the same time, it incorporates a complete IT Solutions area that complements. 

About SP Digital

SP Digital is an e-commerce platform, focused mainly on IT, founded in Santiago in 2006, and currently providing solutions to the Chilean market. It was born as a small family business, which has been developing and growing over time, reaching an important place in the market, where it is recognized by its clients for its close approach and its expert knowledge in technological solutions.

SP Digital supports its growth through constant innovation and development of technologies, trend studies and a wide range of products and services.



Lee Turner Kodak

PR and Communications Manager


Boreal Technologies  

Fabian Audisio